Dina Lelic
Principal Scientist, Denmark

Negativity bias is a psychological phenomenon where negative experiences feel more significant than positive ones. In hearing care, this means that hearing aid benefits can be overshadowed by difficult listening situations, negatively influencing user satisfaction and, in turn, hearing aid use.
Research in positive psychology has shown that intentionally focusing on positive emotional experiences can help counteract negativity bias.
To explore this further, we conducted a series of studies to determine whether Positive Focus (PF), an intervention that encourages hearing aid users to reflect on positive listening experiences, could improve hearing aid outcomes.
We assessed the effects of Positive Focus on hearing aid benefit and satisfaction  in both first-time and experienced users across three studies. One study was conducted in close collaboration with Odense University Hospital, Denmark.
Participants were divided into two groups: one group documented and reflected on positive experiences, while the control group continued using their hearing aids as usual. We primarily evaluated:
Study 1: Three-Week Trial investigating experienced hearing aid benefit and satisfaction (21 Experienced Users)
Study 2: Six-Month Trial investigating experienced hearing aid benefit and satisfaction (38 First-Time Users)
Study 3: Two-Week Trial investigating measured speech-in-noise abilities (30 Experienced Users)
Overall, the Positive Focus studies highlight the importance of encouraging hearing aid users to focus on positive listening experiences to improve both short- and long-term outcomes.
The results from first-time users suggest that reflecting on positive listening experiences during the critical hearing aid onboarding period can have lasting effects.
Future research will explore whether Positive Focus can enhance emotional responses to everyday sounds and how these improvements relate to overall well-being and quality of life.
Additionally, we will investigate how Positive Focus techniques can be integrated into clinical counseling to support long-term hearing aid engagement.
By integrating Positive Focus into audiological care, we can:
These findings highlight that hearing aid satisfaction outcomes are shaped not only by technology but by psychology.
This research underscores the potential of behavioral interventions like Positive Focus to complement hearing aid technology, ensuring that users not only hear better but also experience hearing in a more positive way.
Encouraging users to focus on positive listening experiences can be a powerful tool for improving engagement and fostering long-term positive hearing aid outcomes.