Karolina Smeds
Principal Scientist, Sweden

Successful conversation goes beyond accurate speech recognition and information exchange. It encompasses alignment between speakers, managing misunderstandings, and ensuring engagement.
Traditional measures of success focus on transactional communication, but conversation also serves social functions, such as building relationships and fostering inclusion.
Hearing difficulties further complicate conversation success, making it essential to assess both subjective and objective factors that contribute to effective communication.
In close collaboration with the University of Nottingham, Hearing Sciences – Scottish Section, a group concept mapping study was conducted by a PhD student, Raluca Nicoras. People with normal hearing and people with hearing impairment participated.
Participants generated statements about successful conversations, sorted them into categories, and rated their importance in different conversational settings.
The data were analyzed to identify common themes and prioritize key factors. Participants responded to two prompts:
The group’s responses were categorized into seven key clusters and rated in terms of importance for one-to-one and group conversations.
These clusters provide a structured understanding of the factors that drive successful communication and how their relevance varies across different conversational contexts.
The factor map you see depicts seven clusters of conversation success. The number of layers represents the rating of overall importance given to each cluster.
Our findings emphasize that conversation success is a multifaceted concept that can be evaluated in different ways. Seven core factors were identified:
In group conversations, listening ease, helpful speech, and information sharing were rated as more critical than in one-to-one conversations.
This suggests that the challenges of multi-speaker environments place greater demands on these aspects.
Future research could focus on identifying specific behaviors that contribute to successful conversations and developing reliable methods for measuring success across different contexts, such as social and transactional interactions.
Additionally, further investigation is needed to understand how conversation success unfolds in group settings and how individuals adapt to their surroundings to maintain effective communication.
By deepening our understanding of what makes conversations successful, we can develop better strategies and technologies to foster more inclusive and effective communication for all.